Bruce E. Meyerson Lecture

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The Psychology of Persuasion and Pre-Suasion

Persuasion is an integral part of engaging in dispute resolution, legal practice, and other professional fields. This year’s Bruce E. Meyerson Lecture, delivered by New York Times Bestselling author and Regents Professor Emeritus Dr. Robert Cialdini, will delve into the science behind the art of persuasion.

Tuesday, February 11, 2020

7:00 pm at the Beus Center for Law and Society

RSVP by February 11, 2020.

Light Refreshments will be served.

Guest Lecturer

Dr. Robert CialdiniDr. Robert Cialdini

Dr. Robert Cialdini is Regents Professor Emeritus of Psychology at Arizona State University and of Marketing at the W.P. Carey School of Business. He has spent his entire career researching, writing, and publishing on the science of influence, earning him an international reputation as the “expert” in the field.

His books including, Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over four million copies, is a New York Times Bestseller and is published in over 40 countries. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, quickly became a Wall Street Journal and a New York Times Bestseller.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK, an international company specializing in corporate keynotes, training and certification. Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of Influence.”

Light Refreshments will be served. 

About the lecture

This lecture series is the result of a gift to the Sandra Day O'Connor College of Law at Arizona State University from retired Judge Bruce E. Meyerson and his wife Mary Ellen Simonson, a graduate of ASU Law. The purpose of the lecture series is to bring to ASU Law leading practitioners and scholars in the field of dispute resolution.

Judge Meyerson moved to Arizona with his family in 1958 and, after receiving his undergraduate degree from Arizona State University, he graduated law school from the Georgetown University Law Center where he was an Editor of the Law Journal. Upon his return to Arizona, he represented the United Farm Workers of America, then led by Cesar Chavez. In 1974, with the help of many local attorneys, he founded and became the first Executive Director of the Arizona Center for Law in the Public Interest, which continues its successful public interest work today. For his distinguished and landmark work there, Judge Meyerson was honored by the Arizona Consumers Council, the Arizona Civil Liberties Union, the Arizona Community Action Association, and the journalism society, Sigma Delta Chi.

In 1982 Judge Meyerson became the youngest appointee to the Arizona Court of Appeals, where he served with distinction for almost five years. During his tenure he wrote numerous decisions that remain good law today, including an important decision establishing the procedure for the determination of attorney’s fee awards in contract cases. After leaving the bench, Judge Meyerson became the General Counsel of Arizona State University and later joined two prestigious Phoenix law firms, before focusing his practice on dispute resolution.

Judge Meyerson is a nationally acclaimed practitioner and instructor in the field of dispute resolution. He has resolved nearly 3000 mediations over his career and has been the Chair of the American Bar Association Section of Dispute Resolution and the Chair of the Arizona Bar’s Section of Dispute Resolution. He also has served as an arbitrator in over 250 cases. For over 20 years, Judge Meyerson has served as an Adjunct Professor at the College of Law, teaching courses in arbitration and mediation.

Judge Meyerson’s wife, Mary Ellen Simonson, is a partner in the Phoenix law firm, Lewis Roca Rothgerber Christie. They have two children, Julia and Meghan, and son-in-law Peter Keane, and a grandchild, Greer.

Past lectures

2019 - David Boies

David Boies

2018 - Ken Feinberg


Everyone entering the Beus Center for Law and Society Building is required to wear a face covering and all guests need to have an appointment.