January 29, 2025

Championing sustainability in consumer product law

Will Wagner’s path to sustainability law began with his love for science. Originally, he considered a career in pharmaceuticals or medicine during his undergraduate years but realized his personality was better suited for a profession that allowed more social interaction and valued strong communication skills. It wasn’t until he was at the Sandra Day O’Connor College of Law at Arizona State University that he discovered his true calling. 

While Wagner hadn’t planned on focusing in environmental or consumer product law, he soon recognized that his scientific background gave him a competitive edge in navigating complex environmental regulations. The combination of these skills became the foundation of his legal career.

After starting as a clerk with the Nevada Supreme Court and working at a Nevada law firm, Wagner joined Greenberg Traurig in Sacramento. There, he discovered his passion for environmental and consumer product law. Wagner credits his scientific background with giving him a fresh perspective on advising companies on chemicals and sustainability, particularly in California, where environmental regulations are among the strictest.

Today, Wagner focuses on advising companies on everything from Proposition 65 compliance to recycling standards to chemical regulations like PFAS and phthalates. He works with major brands, helping them navigate evolving sustainability laws. 

“It’s always fun to walk through a store and see the food, cosmetic or consumer product company incorporate my advice into their packaging and advertising strategies,” he said.

For young lawyers interested in sustainability, Wagner recommends focusing on recycling regulations. “The legal issues surrounding the creation of a circular economy are immense, and there will be a lot of work in this space for future generations of lawyers,” he said.

Written by Crystal Jimenez