Intellectual Property Law
Protecting inventions and technology is essential in carrying new ideas and products forward and sustaining them long into the future. Patent law helps pave the way for human progress by inspiring faster, smarter, cleaner technology that can change the world for the better. President Abraham Lincoln, when receiving his first patent, said the patent system “added the fuel of interest to the fire of genius.”
Trademark, Copyright, and Trade Secret Law
Trademark law protects that creative spark that connects an image or phrase to a business while copyright law protects the creative ideas of an individual spanning from software to writings, websites, music, art, and the performing arts. Trade secret law protects the independent economic value of information not known to the public when trademark and copyright law fail to apply . Together, these three areas of intellectual property law preserve the currency of creativity for individuals, start-ups, and established businesses.
IP Law and Society
Intellectual property law has a profound impact on society, social justice, and the future of humanity and our ability to create and achieve. This is especially true in the age of rapidly evolving technology. This field not only addresses the “what” of intellectual property law, but the “who” that it impacts.
The McCarthy Institute
Collaborating to solve IP and branding challenges
Led by David Franklyn, one of the nation's preeminent experts on intellectual property and technology law, The McCarthy Institute sits at the intersection of trademark law, marketing, technology, and consumer behavior. A joint-program with the Sandra Day O’Connor College of Law, The McCarthy Institute conducts regular symposia, workshops, networking groups, and pursues original IP and branding research and scholarship.
Professor of Practice
Executive Director of McCarthy Institute
Patent Remedies and Technology Standards
Intellectual Property and Technology Litigation
Associate Dean for New Education Initiatives
Patent and Technology Law
Software IP and Agreements